When we think of personalization in e-commerce, we often think of well known strategies like recommending products based on browsing and purchase history, discounts on birthdays or highlighting popular products from buyer’s demographic group. These are very effective tactics, especially in B2C. Their goal is to delight the customer through personalized touches. But B2B personalization is different. It’s not just about making the process easier. It’s about educating your buyers, empowering them to make informed decision, making them more effective in their roles. The untold power in B2B is that it’s an educational journey. Let me dive into how personalization